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The studies of the evolution of language and culture are intertwined. Often, the same mechanisms - the usual suspects such as imitation - are argued to be at the heart of the evolution of both. In my own research, I have variously addressed aspects of behaviour such as intentionality, efficiency, or affect, that also appear involved in the evolution of both phenomena. In this talk, I will aim to take a step back and synthesize these different threads to offer a path to highlight the differences and similarities, and a way forward to investigate the co-evolution of culture and language.